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About SC-PR Founders Vicki Greenleaf & Dorrit Ragosine …

Vicki Greenleaf and Dorrit Ragosine – each with 20+ years of experience in the non-profit arena, both professionally and personally – recognize the importance, particularly in the current economic climate, of helping organizations strategically distribute their social responsibility message to:

  • Create awareness
  • Support & further fundraising
  • Engage active volunteers

Both Greenleaf and Ragosine have served as long-standing board members of the Entertainment AIDS Alliance (EAA). In that capacity, they held various key leadership roles and helped grow the proceeds by 900% of one of the organization's primary annual fundraisers, Wine & Wisdom (which they chaired for eight years). To date, EAA has distributed over $5.5 million to more than 155 national and community-based organizations that provide client services to people living with HIV and AIDS; conduct research for AIDS treatment and prevention; and provide advocacy to help shape and promote public policy advancing AIDS issues.

Ragosine also serves as chairman of the board for The Laurel Foundation, a Pasadena, Calif.-based group in its 20th year, supporting kids infected and affected by AIDS through mentoring and camping retreats. Early in her career, she also held various roles at the Santa Barbara and Los Angeles National Multiple Sclerosis Societies, including an honorary board seat due to her successful work for the organization's Young Professionals Society.

Career Highlights …

  • For the past 10 years, Greenleaf and Ragosine have overseen public relations efforts for the National Eating Disorders Association (NEDA). In that capacity, they have substantially enhanced national recognition of NEDA, the leading U.S. non-profit organization supporting individuals and families affected by eating disorders, helping make them the go-to resource for media. Their work has supported the launch or expansion of numerous innovative and ground-breaking programs, including the organization's annual National Eating Disorders Awareness Week campaign; growing NEDA's Helpline, which now serves in 14 languages; the launches of its Navigators mentoring program, Loss Support Network, interactive website for U.S. teens, and annual youth summit; an ever-growing national conference; expansion of its STAR program, to include federal advocacy through NEDA's Action Center; and several successful public media advocacy campaigns.

  • Greenleaf provided copywriting services in support of international fundraising efforts for the 2012 Barack Obama re-election campaign.

  • In 2011, Greenleaf worked with the Global Alliance for Improved Nutrition (GAIN) – which was created in 2002 at a special session of the United Nations General Assembly on Children and is driven by the vision of a world without malnutrition – to launch its Future Fortified campaign during the annual meeting of the Clinton Global Initiative in New York City. GAIN supports public-private partnerships to increase access to the missing nutrients in diets necessary for people, communities and economies to be stronger and healthier.

  • Also in 2011, Ragosine created a Feeding America national food drive and social/traditional media campaign in support of the DVD release of the Academy Award Best Picture-nominee The Help. The campaign included branded food drive boxes in top-10 markets, resulting in hundreds of thousands of pounds of food donated to local market food banks during the critical holiday season. It also included $20,000 in donations to Feeding America via a grant from DreamWorks and donations made online as a result of a concerted Facebook and Twitter campaign.

  • Ragosine led the strategic planning and execution of the PR campaign for the 2001 launch of one of St. Jude Children's Research Hospital's largest annual fundraisers, the high-profile Runway for Life, highlighted by a tribute to the film Chicago. The Beverly Hills-based event has now become an annual event which draws such A-list celebrities to its red carpet as Jennifer Aniston, Brad Pitt, Cindy Crawford, John Hamm, Jennifer Love Hewitt and Selena Gomez, to name a few. The event consistently generates more than 479 million consumer impressions. Ragosine continued to oversee the event's public relations efforts for the next three years and continues with the organization as a volunteer to this day.

  • From 2000-2007, Greenleaf helped manage General Motors/UAW's national sponsorship of the Make-A-Wish Foundation of America, at the time the largest in the organization's history. The GM/UAW sponsorship raised in excess of $27 million, enough to grant more than 10,000 wishes in communities across the country for children battling life-threatening illnesses. As part of that initiative, Greenleaf helped develop and direct fundraising programs and spearheaded public relations campaigns for community-based efforts and wish granting, as well as national opportunities, such as the Chevrolet Torch Relay leading up to the 2002 Winter Olympics.

  • Greenleaf continued to consult with Make-A-Wish on high-profile, national fundraising efforts. In 2009, she assisted with Royal Caribbean International's launch of the much ballyhooed Oasis of the Seas – touted as the world's largest and most revolutionary cruise ship – helping manage a nationally promoted, star-studded "charity sail" benefiting Make-A-Wish. On board were Michael Jordan, Gloria Estefan, Michelle Kwan, Jane Seymour, Daisy Fuentes and other high-profile celebrities.

  • Additionally, Greenleaf oversaw PR for several years for the General Motors/Women In Film (WIF) Latina Filmmaker's Grant, reaching out to garner submissions and media coverage for the annual awards. She also helped support and promote the GM-sponsored WIF's Crystal+Lucy Awards, held each year in Beverly Hills and attended by a Who's Who of Hollywood's female elite—from both behind and in front of the camera.

  • On behalf of the AIDS Research Alliance, Ragosine teamed with LaMagra PR on the 2010 World Aids Day press conference with Los Angeles Mayor Antonio Villaraigosa. Marking the 30th anniversary of the discovery of AIDS, it was supported by such celebrities as LeVar Burton and Chaka Khan and other L.A.-based AIDS organization representatives, resulting in blanket local market coverage.

  • In 2009, Greenleaf also worked with well-known psychologist, author, family advocate and billionaire philanthropist Dr. Cheryl Saban, Ph.D. on the release of her book, What Is Your Self-Worth? A Woman's Guide to Validation. In addition to promoting the book, Greenleaf also supported efforts surrounding Saban's $10 million pledge to women's groups who support under-served communities, particularly women of African-American and Hispanic heritage. Greenleaf also developed a workbook that accompanied the book's release and was available for free download in English and Spanish.

  • In May 2011, Greenleaf helped launch, an e-commerce "daily deal" site like Groupon, with one really big difference … 100% of the profits went to charity, supporting such groups as the Red Cross Japanese Earthquake & Tsunami Disaster Relief Fund, Doctors Without Borders, The Nature Conservancy and Teach for America.

  • Ragosine played a critical role in establishing the National Arbor Day's Rainforest Rescue program. While at The Walt Disney Company, she drove the inclusion of a promotional "Rain Forest Rescue" trailer on the 1992 release of The Medicine Man, a film with a core message of saving the rain forest. Since the group's inception, it has saved 55,000 acres of rain forest and spawned a partnership with The Nature Conservancy.

  • The SC-PR team has also done work for such other grassroots, Los Angeles-based non-profits as Break the Cycle, supporting women who are the victims of abuse; the End Hunger Network, founded by Kenny Rogers; the DVD industry's Fast Forward to End Hunger; L.A. GOAL, which supports the arts for mentally challenged youth; the Laugh Factory's Comedy Club, a summer program promoting self-esteem for underprivileged kids; Rock 'n' Roll Camp for Girls, Los Angeles, which empowers young girls through music; Friends of the Los Angeles River in their restoration of the Los Angeles river efforts; and the fundraising efforts of multiple Los Angeles Unified School District campuses.

Vicki Greenleaf & Dorrit Ragosine

Camp Laurel: The Laurel Foundation's Chairman of the Board Dorrit Ragosine (white hat) hangs out with some happy campers and Medical Director Lisa Stangl (back/left).

Jennifer Beals and Pam Grier are honorees at the Entertainment AIDS Alliance's Visionary Awards fundraiser in Beverly Hills.

The Global Alliance for Improved Nutrition launched its Future Fortified campaign during the annual meeting of the Clinton Global Initiative at the United Nations.